Topics & Insights


Whetston specializes in future human behaviour & societal change and the implications for business strategy.

2017 Topics


DigitalTransformation2

Digital Transformation -> The Human Side

Everybody knows the future is digital:  IOT, automation, robotization, big data etc. But how will people respond? Is human behaviour in sync with the rapid developments in technology?

NextGeneration2

Gen Z (& a bit on Millennials)

Are you ready for the REAL next generation? Move over Millennials, we have heard too much about you for too long. Welcome Gen Z (the up to 20 year olds)! And yes, they are different. These modest entrepreneurial teens have entered the world of work years ago. Wise beyond their years, they approach the world with a raw & fresh perspective.

TrustTransition2

Trust Transition & New Morality

In a post-truth world with an abundance of choice and unlimited (alternative) information, trust in transition. This transition is closely linked to the start of a new era of moral leadership in response to decades of rationality and numbers in spreadsheets. From: ‘Yes we can’ to ‘Yes we should!’

Publications & Insights



UpfrontAug2015

THE CITY OF THE FUTURE

Cover story in Upfront Magazine (summer 2015) on human behaviour in the city of the future. Based on a presentation @ Skanska’s Future City Conference.

Read the article here.

ace_2016

THE LONG TERM MINDSET IN TIMES OF SHORT-TERM HYSTERIA

Article written for ACE & Company, a Global Private Equity Firm. The article was published at & presented on at the Global Investment Forum in Geneva (June 2016). Read the full article here.