Whetston brings the outside world in. Whetston answers the question: What does future change mean for leadership & business strategy?

Thimon de Jong

Thimon de Jong founded Whetston in January of 2014. He is an internationally renowned keynote speaker, leadership trainer and workshop facilitator.

Thimon is an expert on future change and is known for his entertaining presentations and workshops that are both academic ánd practical. He has been working with corporations like Aon, Tetra Pak and RBS for over ten years and is an experienced conference speaker and leadership trainer.


Thimon lectures at the social psychology department of Utrecht University where he teaches master students how sociocultural trends can be practically applied to business strategy. He has a master’s degree in Cultural Studies with a minor in International Business Studies. He is a former insights & strategy director at TrendsActive, researcher at FreedomLab Future Studies and editor-in-chief of RELOAD Magazine


Whetston is a strategic foresight think tank in which a selection of future thinking thought leaders exchange research, next practices and future strategies.

To determine the business impact of future human behaviour, Whetston takes an interdisciplinary research approach and combines a variety of academic disciplines. Whetston works with a very diversified network of people, united in the Whetston Think Tank. This network consists of a select group of global specialists that work on the cutting edge of change and strategy.


Whetston strongly believes that understanding human behaviour is key to plan for the future. Whetston researches socio-economic and cultural change and provides strategic information on the dynamics of human behaviour in a changing world.


Contact & Bookings

For all bookings and inquiries, please use the contact form below or contact Thimon de Jong’s agent directly via Speaker’s Associates.



Whetston Think Tank

Whetston works with a network of international experts and partner organizations that work on the cutting edge of business strategy and future studies. In physical and virtual knowledge sessions the members of the Whetston Think Tank share their expertise.




Emmanuel Gobillot / leadership expert



Madelijn Strick / psychologist @ Utrecht University



Stefan Hyttfors / futurist




Cosimo Turroturro / speaker expert



Stan Steverink / leadership & HRD expert



Farid Tabarki / zeitgeist explorer



TrendsActive / trend interpetation agency.



Gerd Leonhard / tech futurist